Discovery
First week
- Stakeholder interviews
- Workflow review
- Process mapping
- Exception and handoff analysis
Pala
Find the workflows AI can actually automate
AI consulting for operations, finance, and support at 50–500 person companies.
Every company is asking how AI will change their business. Few know where to start.
Book a 30-min intro call
See examples →
AI Opportunity Assessment: $7,500 fixed fee, two weeks, credited toward implementation.
Khalid AlaliFormer McKinsey · ex-Turo operations
Opportunity mapRanked
AP invoice intake$150K/yr
Support triage30% fewer contacts
Dispatch handoffsBuild-ready
Month-end reportingAssess first
Vendor follow-upAssess first
Billing intakeAssess first
Ranked by savings, effort, and exception risk
Where could your team use a hand?
Chasing approvals. Re-entering data. Routing requests. Pulling reports together. Start with the repetitive work slowing your team down.
I’ll assess what can be automated, what needs a better process, and where human judgment should stay.
- Find the bottleneck
- Estimate the potential impact
- Choose a practical first step
Numbers from production
12M
Customer cases migrated at Turo
$3M+
Operational savings at Turo
$150K
Annual AP savings from automation
$120M+
Annual payments on platforms built
Former McKinsey consultant · Senior Strategy & Operations Manager, Turo · MBA, UC Berkeley Haas · 11+ years leading operations, product, and AI transformation
90-day planRoadmap
DiscoveryWorkflow map
Opportunity analysisROI model
PrioritizationRanked list
Build vs. buyRecommendation
What the assessment hands over, in order
AI Opportunity Assessment
Most companies know AI matters. Fewer know which workflows are worth touching first.
The AI Opportunity Assessment identifies the workflows, systems, and operational bottlenecks where AI, automation, data infrastructure, or custom software can produce the highest ROI.
You leave with a practical roadmap showing where AI can reduce cost, increase capacity, improve visibility, or eliminate manual work before you commit to a full implementation.
The usual starting points are invoice intake and approvals, repeat support contacts, and reporting that is still stitched together by hand.
The assessment redesigns the workflow before recommending automation, and maps the exceptions and edge cases that would break it.
$7,500 fixed fee · two weeks
Fee credited toward implementation if we move forward.
Khalid AlaliFormer McKinsey · ex-Turo operations — you work with me, not a bench
Prefer email? [email protected] — I’ll respond within one business day.
Opportunity analysis
Second week
- Workload and bottleneck analysis
- Automation opportunity identification
- ROI modeling
- Prioritization by impact and effort
What you leave with
- Current workflow map
- Ranked AI opportunity list
- ROI estimates
- Prioritized implementation roadmap
- Build-vs-buy recommendations
- Vendor and tooling recommendations
- Data and integration requirements
- 90-day implementation plan
From assessment to working software
Some assessments should end with fixing the process or using a tool you already own. When building is warranted, I can build and deploy it.
Accounts payable automation
Invoice extraction, coding, and approval routing integrated with the systems finance already uses.
See the AP case studyCustomer-service workflows
Intake, triage, and self-service for repeat contact reasons, with a clean handoff to people.
See the support case studyInternal operational tools
Approval queues, dashboards, and handoff tools that replace email threads and stitched-together spreadsheets.
See the platform case studySelected work
Systems shipped in production, not hypothetical concepts.
Migration trackerComplete
1,900Users migrated
12MCustomer cases
5Critical integrations
Support workflowsRedesigned
Operating modelUpdated
Service qualityHeld
Service quality held through the migration
Turo Support Platform Transformation
Support triage-30% contacts
BillingAuto-route
Account accessSelf-service
Complex casesHuman
Order statusSelf-service
Refund requestAuto-route
Routed by the reason customers actually wrote in
Customer Support Transformation
Client name withheld
Invoice approvalPosted
ExtractedDone
CodedDone
ApprovedDone
ExceptionTo owner
Duplicate checkDone
Vendor follow-upScheduled
$150K annual labor savings, with an audit trail
Want to know which of your workflows would show up in a list like this?
Book a 30-min intro call
Khalid Alali
Former McKinsey consultant with 11+ years leading operations, product, and AI transformation initiatives in environments where the workflow had to survive production, controls, and handoffs.
I help organizations redesign workflows, implement AI, and build custom software that keeps working after the first exception shows up.
Highlights
- Former Senior Strategy & Operations Manager, Turo
- MBA, UC Berkeley Haas
- Built platforms supporting $120M+ in annual payments
- Delivered measurable operational savings across support and finance workflows
Common questions
Why not just use ChatGPT ourselves?
The prompt is the easy part. The hard part is redesigning the workflow, connecting your systems, handling the exceptions, creating auditability, managing adoption, and measuring what changed. That is where most internal attempts stall.
Do we need to replace our existing software?
Almost never. The opportunity is usually in connecting what you already have, automating the handoffs, eliminating manual steps, and making the data flow where it needs to go without a person in the middle.
What systems do you work with?
QuickBooks Enterprise, NetSuite, Sage, HubSpot, Salesforce, Airtable, Google Workspace, Slack, and most common ticketing, CRM, and ERP systems. If you have an API or a webhook, there is usually a path.
Is this strategy or implementation?
Both, but the value is in implementation. The assessment surfaces the opportunity. The engagement builds and deploys it. Strategy without a working system is just a deck.
How quickly can we see results?
Simple workflow automation can show measurable impact in weeks. More complex systems with multiple integrations or approval workflows take longer, typically two to four months to full deployment.
Find the workflows worth automating first.
Most companies are looking in the wrong places. The highest ROI is usually in the workflows that feel normal because they have been done manually for so long, no one questions them.
Book a 30-min intro callPrefer email first?
Send your rough volumes and the workflow you suspect. I reply within one business day with whether an assessment is worth it.
[email protected]